For 25 years, I've built my career at the intersection of brand strategy and digital innovation, transforming how organizations connect with their audiences through thoughtful, impactful design. As a Creative Director, I specialize in crafting digital brand experiences, product design, and comprehensive design systems that not only resonate with users but deliver measurable business impact.

During my 9-year career at Huge, I've spearheaded transformative partnerships with global powerhouses like McDonald's, where my leadership helped grow their digital presence from a $1B channel to a $40B ecosystem. I've directed design initiatives for financial leaders like Morgan Stanley and American Express, entertainment pioneer Ticketmaster, and luxury brands including Hublot and Canada Goose, consistently delivering experiences that blend innovation with business objectives.

My approach is intentionally straightforward: I deeply understand both customer and business needs, build relationships founded on transparent communication, and consistently push creative boundaries. As a founding member of Huge's Chicago office, I've built design and product teams recognized for their excellence and collaborative spirit.

Beyond client work, I value my role as a mentor and educator in the design community. Throughout my career, I've served as a guest speaker, teacher, and judge for students in Experience Design, including recognition as Top Instructor at General Assembly in Sydney. I've also founded Huge's first Design Thinking & Social Impact program, which taught over 1,000 at-risk youth in NYC from 2016 to 2019. Watching designers develop their confidence and advance their careers has been a rewarding aspect of my professional journey.

I believe exceptional design transcends aesthetics—it requires intense listening and fearless collaboration to create experiences that transform both brands and the people who engage with them.