Brief: To provide an online platform for colleagues within large UK corporates to innovate and debate current topical issues.

Result: The design and architecture of the site had to be revolutionary in allowing users within large corporates the freedom to interact with fellow employees. The end result allows users to choose an idea, innovate and/or debate, with the option of also rating other employee comments. All within a branded, but non-corporate, friendly and encouraging online environment.

The website has been acclaimed by top UK corporates as the best innovative website for large companies to have been produced in years.

Role: Creative Director
Agency: Busara

URL: www.openalchemy.co.uk


Landing page


Homepage. Once logged in, the user can select the topic to particpate in


Theme page example. The user can now decide to respond or innovate