Brief: To create two animations to compliment and promote the opening of the new Bench stores around the United Kingdom.

Result: The first animation was produced for the change-room cubicles, designed as tube carriages, in the new Bench stores. The concept was to illustrate a Bench tube journey around the UK, each stop representing the new store location.

The second part of the brief was to produce a series of 28 short 20 second animations which were to be displayed as countdowns to the opening of each Bench store. Elements from the store architecture (including mannequins with TV heads) and from the tube journey animation were introduced into the separate countdowns.

Role: Creative Director / Storyboard
Agency: Busara

Changeroom Animation






Countdown Animations